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Nov23
Google's "I'm Feeling Lucky" Button, not that lucky

I wonder if there are people that surf the web withouth knowing what Google is, and probably there are, but they still hold the "most used search engine in the world" award. It may not be the best with Yahoo and MSN changing algorithms but when it comes to people searching for something, the first one to try is Google (NASDAQ:GOOG).

google-i-m-feeling-lucky.jpg
BUT, the reason of this article is different than what I told you above because in a recent chat with public radio's Marketplace, Sergey Brin said that the "I'm feeling lucky" button costs the company $110 million in annual revenue, because 1% of all searches go there (first ranking position), so they miss on showing advertising on those page results.

I wonder if anything will change in the follwing years or if they will keep the losing-money button.

Source: ValleyWag 

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