
Allison from Open DNS contacted me and showed me their new campaign for OpenDNS titled The Gift of Safe. This is basically a "human touch" campaign where users give their testimonials on how Open DNS and Phishtank have helped them keep their work, family and self secured from the many many Internet security threats out there.
The campaign also allows you to give the gift to others by entering your loved ones' email addresses to spread the word. This is quite an interesting method to do viral campaigns especially during the Christmas season. Maybe you can apply this strategy to your company too!
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