I read a bit from here and thought about what a lot of product blogs are doing. Though blog networks can be forgiven to be sarcastic and snarky when it comes to writing about products, corporate blogs should do more than post specs.
A corporate blog is a business tool to incite conversation with your customers so posting product specs is just the first level. Maybe your corporate blogger should go deep - talk to the development team to get hindsight information as to why they made this, get real consumer insights and feedback, highlight benefits more than features and mitigate but note weaknesses.
That way, your retail blog will look more human.
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