Begin with letters early in the alphabet. Here's the scenario: you bought a booth at a massive trade show like Comdex. The list of exhibitors in the show guide is alphabetized. Would you rather be listed in the front of the guide or at back of the guide? Another scenario: A reviewer analyzes a dozen or so products. She lists them in alphabetical order in the review. Would you prefer that your product be at the beginning or end of the list?
I've been using one of his tips unconsciously ever since I registered my personal domain last year. Because my site starts with an "A" it usually becomes first on the blogroll and listings of other web sites. A word of warning though, your business name should have a true meaning (you may have a blog with the beginning letters of the alphabet but they all sound like medical products) though so that it is easy to remember.
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