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Nov21
The answer is partnership between traditional and new media
Funny, I had written about this in my personal blog .. about where does the business goals of blog networks and online media lead towards. I mean, there has to be some sort of exit strategy right? I mentioned how new media can use traditional media as a way to branch out to expand the business, in reference to the MySpace magazine concept.
For years, newspapers responded to the steady march of their classified listings to the Internet by banding together and investing jointly in sites such as CareerBuilder.com and Classified Ventures, which provide Web-based complements to their print ads and are designed to help them compete against Yahoo and Google. But as the pace of change picks up, some papers are shifting their approach away from developing their own systems for online advertising and instead are turning to new-media firms.
The death of print is expected to happen within the next 10 years. Publishing industries look to an amalgamation of new and traditional media to get both the footing and expanded reach to attract all types of audiences - those who love to read in the bathroom and those who want to stare at a computer monitor. Is your business spreading its cards into these different forms of media?

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