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Nov20
Can a tech product sponsor a tech show?
Well the short answer is "yes or course, why not?!" In the same way that Leo Laporte's TWiT is being sponsored by the Dell Computer company. In a similar case, the Diggnation podcast is now being sponsored by the Zune.

Wait a minute. The Zune? Doesn't the Zune not allow podcasting? And in a previous statement where the Zune was supposed to sponsor Rocketboom, a clause where no negative stuff can be said about the Microsoft "iPod killer."
zuneimage.jpg
And then it dawns on me that unlike Leo's podcast, the Diggnation show is being sponsored by a specific product, not a company that makes stuff. Well this is really fine and dandy but it does raise some eyebrows from those in the know about the issues currently facing the Zune.

As a persona of influence in your tech corporation, it is advantageous to advertise in these new forms of media because you get to target early adopters and market mavens.

Sponsored link: Because not all tools can be stored in your biz - Philadelphia Locksmith


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