Gadgets, gizmos, and tools to help make you more productive in business

Have a ready-made press release which  PR agencies and other bloggers can "steal." If bloggers grab images, they would also want to grab text. This is the PR that comes with the image where they can grab block quotes.

Have your copywriter design the PR in such a way that bloggers can easily cut and paste a paragraph summary of the most important specs, features or benefits.

Have specs, features and benefits available in rich text format. Eh? Why so? Some blogging tools allow formatting which may destroy a blog post by copying and pasting. Have a "for download" version available which isn't formatted for offline reference.