Now the venue part can sometimes be a problem given that company A is several hundred miles away from a really neat place to hold the press convention.
So why not do it online? Hey, SUN is doing it, right?
"Our problem is that every year our largest developer conference (JavaOne) attracts about 22,000 people and we get to meet with them face-to-face for a week," said Sun's chief researcher John Gage during the virtual event. He said Sun hopes to reach millions of Java developers in Second Life with training and other support features.
Using virtual communities such as Second Life and There are affordable ways to hold gatherings. In fact, the mere fact that your presscon is online already targets your market especially if you are in the technology industry.
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