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Oct20
Music Business Model: Album via Thumb Drive
In the past we've seen two business models for distributing music - the first via over the shelf purchase of CD's and casettes and the second via download through services like the reformed Napster and the iTunes Store.

Today, there is a new value added way of distributing music and that is through a thumb drive. Yes, ladies and gents, for less than $10.00, you get a flash drive, artist songs and bonus multimedia content such as videos and wallpapers.

thumb drive.jpgNeat ain't it? Keane is doing it. By offering value added content which you normally have to download off the Internet, music lovers will be more compelled to buy these thumb drives because they cost almost as much as CD's anyway, plus the music is easily moveable (no more of that DRM crap) because it is already in digital format.

Good deal, isn't it? A distinct 512MB drive, a whole album, multimedia content, and no DRM. Wonderful! You aren't just paying for the music, which will make this package attractive.

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