Apple has released three new print campaigns that will complement
the recently launched 'Get a Mac' television ads. Controversial in tone, these Macintosh hardware and software (including MAC OS X) print ads will first appear in the 8 September issue of Entertainment Weekly along with other prominent U.S magazines. The material, white 4 -page detachable insert features a cover, which is asking consumers, "what's the difference between a Mac and a PC?,"
Apple, it seems badly want to position its product in such a way so that it cuts some niche on the positioning ground. After all like other PC manufacturers they are also utilizing the same hardware. The booklet answers questions like, "why you will love a Mac?"
Sourced by Krish. Edited by Colbert
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