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Though this is not an alarming number, most companies are expressing their concern over the click fraud "get rich by doing nothing" phenomenon. Business Week reports how corporations have invested millions of dollars into online advertising with Google and Yahoo! with about a 10% loss to fraud.

This is partly the search engine's fault, as long as they continue democritizing the Internet to just anybody, click fraud will happen. But at the same time, this seems like the only way to achieve a maximum reach for companies to advertise online.