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There is an interesting article over at CNET that ponders the worth of artists in today's new media distribution trends:

As advertisers shift their television focus to include more Internet and mobile forms of video advertising, what's an actor worth?

You can view the full article here. It discusses the new trends in downloadable media, pointing out that commercials viewed over the Internet are viewed by a single individual only, as opposed to a TV commercial that can be viewed at once by  thousands of people in a single sitting.