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Jul23
Microsoft Zune business model
Jayvee Fernandez July 23, 2006
Know More: Microsoft, Zune
So it seems that Microsoft has finally makde up their minds about their multimedia business model - and have decided (IMHO) that the portable media player will soon be dead and the way to go should be for a more hip crowd that play with the Xbox.

Here is their strategy for the Zune player:
  • Leveraging the Xbox's hype and target that market for a new "iPod"
  • Make wireless features, the same thing that gives the Xbox added value, useful.
  • Scrap the $.99 per song scheme of iTMS and have variable pricing for music which you can buy anywhere with a wireless connection

You can read the full article here.

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1 Comments/Trackbacks




This business model does have a chance

Posted by: zune | July 25, 2006 11:22 AM | Permalink to Comment

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